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Knowledge is power. Get some.

It's time to share our secret recipe for sustainable, data-driven growth, empowering businesses along their own path to success.
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Gross Demand Plan™ is a retail management tool designed to help the next generation of eCommerce businesses grow.

Evolving your brand with a structured process takes the guesswork out of growth. Having visibility on exactly what your eCommerce KPIs are, will enable you and your team to focus your efforts where they are needed most.

The Gross Demand Plan™ lays the path with a 52 week growth roadmap for both your finance and marketing strategy. In turn, this tool will become your companion when making business decisions.

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Our five step process

Create your targets

If you don’t know what success looks like for your business, you can’t reach it. Let’s put a number to your objectives, all the way from audience reach to net profit.

Gather decision-driven data

You know where you want to be, but where are you now? Collate the data from today’s performance and opportunities to create the blueprint for tomorrow’s business.

Build your blueprint

Once we have the data, we can build your bespoke GDP model. Imagine everything you need to drive your business forward, in one place, whenever you need it.

Develop your roadmap

Numbers don’t lie, so let them lead you. Put your trust in the data and your road to eCommerce growth will be revealed. All that’s left to do is follow it.

Manage the strategy

With a clear path before you, you can see every step between where you are now and where you want to be. Growth has never felt so attainable.

Begin scaling sustainably

This is for the next generation of eCommerce businesses and the opportunities they bring. We envisage a world of confident decisions, without the sleepless nights.
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Our Story

Chris is an award-winning, eCommerce entrepreneur, specialising in brand strategy, financial management, and marketing.

Cloggs grew to £15m turnover before exiting to JD, Sports plc in 2013. Chris is passionate about laying the right foundations for sustainable growth using all the experience he's built during his 20-year career in the industry.

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A reputation that precedes.

Numbers don’t lie. Gross Demand Plan™ builds a blueprint based on fact, not opinion, and there’s power in the process. Once you know the truth, you can live it, joyfully.

Bridging the gap between finance and marketing, turning data into insights that everyone can understand. Visualise how many people you need to reach, the associated costs and realistically, whether you can spare the budget.

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"Gross Demand Plan has been vital in gaining a wider oversight of our business performance and future business potential. It's been key to tracking KPI's and allowing us to understand what we've achieved and where we can head."
Oliver Shurville
CEO & Founder at Tentbox
"​We were first introduced to the Gross demand plan in 2019, and immediately it gave us the visibility and guidance we'd been longing for. 5 years on, our brand strategy now lives and breathes the GDP and it feeds into almost every aspect of our business, from stock planning to media budget, it will remain a driving force behind our goal setting for years to come."
Jordan Brookes
Co-Owner & General Manager of P&Co
"​Gross Demand Plan changed how we evaluated our business and measured our KPIs.
It gave us a great platform to see how all our digital marketing channels were performing and how performance feeds directly into profit."
Sean Cotter
CEO & Founder of 304 Clothing
"​The GDP has really helped us to understand what is possible in our business and given us a way to create targets and set plans for where we want to be in the coming 12 months. We have found great value in the GDP and would highly recommend it to any e-commerce business.."
Jack Hobbs
Strategic Director of Sixthsaint
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